Build from the beginning
I am building something new.
For a new business, new venture, new offer or significant fresh start that needs strategic and visual foundations created properly from the outset.
Brand and website design & build
Build from the beginning, or rebuild around the business you have become.
Luna creates strategically connected brands and websites for service businesses starting fresh and established businesses ready for meaningful transformation.
Strategy, messaging, visual direction and the responsive build are considered together, so the finished experience feels coherent, credible and easier to choose.
Where are you starting?
Choose your starting point.
Luna projects begin with the situation the business is actually in. One of these will feel closer to home.
Strengthen what already exists
I already have a brand or website.
For an established business whose brand, messaging or website no longer reflects the quality of the work or the business as it exists now.
An integrated studio
Strategy and build, connected from the start.
Luna does not separate the strategy from the finished customer experience. Positioning, messaging, website structure, visual direction and the responsive website build are considered together, so the result is not only visually resolved, but coherent, credible and easier to use.
From strategic direction and messaging through to website design, build and launch, Luna brings the customer experience together as one connected system.
Brand & Website Foundations
Start with foundations that can support the business you are building.
Building from scratch does not mean choosing a logo, writing a few pages and hoping everything connects later. Luna shapes the strategic, verbal and visual foundations as one system, so the business launches with a clearer position and a more credible customer experience.
Suitable for
- · A new service business
- · A new independent venture
- · A new offer becoming its own brand
- · A meaningful business relaunch
- · An owner who wants to avoid piecing the foundations together
Starting investment: From AUD $3,500
Starting-price guidance only. Larger projects are individually scoped.
Brand & Website Transformation
Strengthen the business without discarding what already works.
Luna identifies what should be retained, what has become unclear and what needs to change, then rebuilds the experience around the business as it exists now.
Suitable where the business has
- · Evolved beyond its original identity
- · Changed its services
- · Outgrown DIY messaging
- · Accumulated inconsistent pages and touchpoints
- · Become more capable than its online presence suggests
- · Reached the point where smaller fixes are no longer enough
Starting investment: From AUD $3,500
What a project may include
An integrated project, not a menu of services.
The final scope is shaped around the business's starting point and the decisions that need to be resolved. Not every project includes every component.
- Positioning and strategic direction
- Offer and service architecture
- Messaging and website copy
- Visual identity or brand refinement
- Website structure
- Website design and build
- Enquiry journey
- Proof and trust sections
- Launch direction
- Supporting brand touchpoints
How the process works
A considered project, moved through five stages.
1
Understand
Clarify the business, audience, offer and current starting point.
2
Direct
Establish the strategic, messaging and customer-experience direction.
3
Create
Build the agreed brand, website and supporting assets.
4
Refine
Review the experience across desktop, mobile and key customer touchpoints.
5
Launch
Prepare the final website and supporting essentials for release.
Starting from scratch versus transforming
Two projects, one studio.
Foundations
Best for
- New business
- New venture
- New standalone offer
- Genuine blank slate
Typical focus
- Defining the foundations
- Building the first complete system
- Creating credibility from the outset
Transformation
Best for
- Existing business
- Established customers
- Outdated or inconsistent presence
- Major rebrand or website rebuild
Typical focus
- Identifying what to retain
- Resolving existing confusion
- Rebuilding around the evolved business
Selected work
Projects across both starting points.
Project labels reflect the actual starting point of the engagement.
FAQs
Common project questions.
- Can Luna build a business brand and website from scratch?
- Yes. Brand & Website Foundations is designed for new businesses, ventures and offers that need their strategic, verbal and visual foundations created as one connected system.
- Do I need a Trust Snapshot first?
- Not always. The Trust Snapshot is designed for businesses with an existing live website. A new venture or business that clearly needs a complete foundational project can enquire directly.
- I already know I need a new website. Do I still need a Snapshot?
- Not necessarily. Where the broader need is already clear, Luna can assess fit for a Transformation project directly.
- Can I engage Luna only for a logo?
- Luna's strongest work comes from connecting the brand to the business's positioning, messaging and customer experience. Small standalone design requests are not the primary focus.
- Does Luna write the website copy?
- Strategic website copy may be included in an appropriately scoped project.
- Does Luna build the website?
- Yes. Luna can take a website from strategy and structure through to copy, design, responsive build and launch. The exact inclusions depend on the project scope and the business's starting point.
- What platform does Luna use?
- The recommended platform depends on the project's content, functionality, management needs and budget. The agreed platform and technical scope are confirmed before the build begins.
- Will Luna manage the website after launch?
- Handover, support and ongoing direction are defined in the project scope. Continued strategic support may also be available through Luna Quarterly Direction.
- What do projects cost?
- Brand & Website Foundations and Transformations begin from approximately AUD $3,500. Final investment depends on scope, complexity and the assets required.
- Can the project be completed in stages?
- Where strategically appropriate, Luna may recommend a phased scope. The stages and payment terms are confirmed in the proposal.
Begin a project
Tell Luna what you are building, or what you have outgrown.
Share where the business is now, what needs to change and what you are hoping to create next.