Website transformation for an established service business
Garnet Homes
A clearer digital experience for a custom home builder whose online presence needed to reflect the quality of the homes it delivers.
Website strategy, design and build · Customer journey · Brand direction
Context
Garnet Homes is a custom home builder creating considered homes across New South Wales. The previous website did not fully communicate the quality, individuality or considered process behind the homes, and left potential clients unsure where to begin or what working with Garnet would actually feel like.
Luna’s role
Luna led website strategy, information architecture, redesign and build, with brand direction running underneath the customer journey from first visit through to enquiry.
Three meaningful changes
Reordered the journey
The work appears earlier and the enquiry later, so visitors meet the calibre of the homes before they meet a form.
Project-type clarity
Each kind of build is presented in the language a client would actually use, with distinct rhythm and imagery.
A more transparent next step
The enquiry path now sets clear expectations for what happens after a form is sent, which suits a considered buyer.
Result
A website that finally matches the standard of the homes, with a quieter, more confident customer experience from first click to first conversation.
Next step