Brand and website foundations built from scratch
Helena Pygmy Goats
A warm, practical website built from the beginning for a distinctive and highly specialised business.
Website strategy, design and build · Responsive experience · Visual direction
Context
Helena Pygmy Goats is a small, deeply specialised breeder with a particular way of working and a particular kind of buyer. There was no existing website to build on, only a strong standard of animal care and a clear sense of the kind of buyer the business wanted to attract.
Luna’s role
Luna designed and built the first website from a blank starting point, including structure, visual direction, copy framing and a responsive build that holds together on the phones most buyers actually arrive on.
Three meaningful changes
A clear structure
Information that helps buyers understand standards, process and fit before they enquire.
A distinctive visual direction
Personality-led design that feels warm and practical rather than a generic farm template.
A responsive experience
Considered on every device, so the small details still land on a mobile screen.
Result
A complete first website that presents Helena Pygmy Goats as the specialist practice it is, with clearer information designed to support better-informed enquiries.
Next step