Customer Journey
The five questions every potential customer is silently asking.
A short tour of the quiet questions behind every enquiry that does not happen.
People rarely tell you why they did not enquire. They simply leave. Behind that quiet exit are five questions: Is this for me. Can I trust you. What makes you different. What happens after I enquire. Am I ready to take the next step. If even one of these is unresolved, the result is usually hesitation, not objection. The work of a good website is to answer these in the right order, so the person on the other side feels seen rather than sold to.